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ABOUT HELLO!
WE ARE HALFTOYS.

HALFTOYS is amazing concept toys.
It’s full of new things you could not see before.

CONCEPT CUT IT IN HALF &
BREAK THE BONE

The most interesting feature of the HALFTOYS is that
you can take out the bones.

PRODUCT MEET THE HALFTOYS
WAITING FOR YOU.

Meet the HALFTOYS waiting for you.
The first meeting is halfworld.

Stegosaurus
Tyrannosaurus
Triceratops
Ankylosaurus
Parasaurolophus
Diplodocus
CONCEPT
Half & Toy

There are a lot of toys that stimulate curiosity in the world. Half toys stimulate your curiosity in a new, but familiar, and intuitive way.

GO TO CONCEPT
DESIGN
World Series

Based on the basic concept, the theme will be divided. And in that theme, various kinds of HALFTOS are designed.

GO TO DESIGN
GOAL
Be Curious

Curiosity is the power of development. HALFTOYS will turn on people’s curiosity.

GO TO GOAL
PROCESS
Nice Process

Based on the basic concept, the theme will be divided. And in that theme, various kinds of HALFTOS are designed.

GO TO PROCESS